Pinterest Account Tips

If you’ve made it here this may be exactly what you’re looking for! ⬇️

If your Pinterest account isn’t getting the clicks you expected, you’re not doing anything wrong — most accounts just aren’t set up strategically from the start.

As a Pinterest manager, these are the first things I look at when reviewing an account.

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1. Your profile setup

Your profile should clearly tell Pinterest who your content is for.

I often see bios that are too vague or missing keywords altogether.

What I’d fix:

A keyword-focused profile that helps Pinterest understand your niche and shows visitors exactly what you do.

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2. Pin design & headlines. 

Pretty pins don’t always equal clickable pins.

If the headline isn’t clear, people scroll past.

What I’d fix:

Pin designs that are mobile-friendly, easy to read, and focused on one clear benefit.

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3. Keyword placement

Many accounts use keywords only in descriptions — or not at all.

What I’d fix:

Strategic keyword placement in pin titles, descriptions, board names, and your profile so your content can actually be found.

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4. Board structure

Too many boards or unclear board names can confuse both Pinterest and your audience.

What I’d fix:

Well-organized boards with clear topics that match what people are searching for.

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5. Click path

Your pin should clearly match the page it links to.

If the message changes, clicks drop.

What I’d fix:

Pins that lead to intentional pages with a clear next step.

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If you want a clear plan for improving your Pinterest account, I offer Pinterest audits and management services designed to increase visibility and clicks that drives traffic to your business. 

👉 Unlock your growth and sales potential and book your Pinterest audit today.

Warmly,

Catherine Wooley